2022 Limited Edition
by Van Orton
When Banfi contacted us to create the label for the new Limited Edition of La Pettegola, it was immediately clear who the main figure of the artwork should be; the bird! We imagined it as the main character in a brightly coloured and rather psychedelic video game, like the ones we spent hours playing as children. Our “pettegola” bird moves through a stylised Tuscan landscape, among hills, flowers, bunches of grapes, bicycles and fiery sunsets, bringing light-heartedness and happiness wherever it goes. The fact that the label comes to life through augmented reality was further encouragement to create a design full of life, a veritable mini-world to “Van-Ortonise”.
Banfi presents: La Pettegola by Van Orton
Colour, psychedelia, Nineties style. The Limited-Edition bottle of La Pettegola by Van Orton is a concentration of energy.A focus on creativity
2022 saw the La Pettegola bottle by Banfi once again become art, presented during an exclusive digital event. Participants were sent a special La Pettegola-branded kit that contained a bottle of Vermentino, a printed invitation, a special puzzle and a Bluetooth speaker with which to listen to the exclusive Spotify playlist specially created by the artists.
The artists present La Pettegola
The Van Orton twins told us how the concept for the La Pettegola Limited Edition came about, what it is like to work together, what their relationship with music is, and much more.
Explore augmented reality
La Pettegola once again comes to life through augmented reality with the 2022 Limited Edition. Scan the label with the Banfi Experience app to see the animation on your smartphone and interact with the graphics with a simple tap.
Van Orton
Designers - Artists
The Van Ortons, twin brothers born in 1983, live and work in Turin. Their style is heavily influenced by pop culture, in particular by the graphic style and the cinema of the 1980s and ‘90s, which they combine with the style of Gothic church windows, creating a unique and immediately recognisable mix. Following an initial period as graphic artists in a communication agency, their reinterpretations of a number of 1980s cinema icons allowed the Van Ortons to quickly gain recognition, and in a short period of time they were working with brands such as Marvel, Armani, Microsoft, Barilla, Mercedes-Benz, Warner-Bros and Ray-Ban, as well as with musicians such as Bon Jovi, Pearl Jam and Jovanotti.